A group hiking together on a hillside.

Brand Guidelines

This guide provides information on how to properly use Clean River Partners branding. Any materials produced for us must be consistent with the design standards contained in this document.

Logos

Whenever possible, our primary logo in full color should be our default. Alternate mono (black) or reversed (white) logos may be used when full-color is not an option, or for when maximum contrast on pieces with busy or conflicting backgrounds. Use the type-only logo when vertical space is limited.

Color Palette

Apply these brand colors throughout any printed or digital design. A complimentary color is intended to be used sparingly for emphasis, if desired. It should not outweigh any of the other core colors.

  • Dark Slate Gray - #20505B

  • Teal Blue - #2D7C8C

  • Steele Blue - #3C95A9

  • Dark Olive Green - #4F7333

  • Moss Green - #889649

  • Metallic Sunburst - #A9873C

Steele Blue

#2D7C8C
CMYK 67/14/19/35
RGB 45/124/140

Dark Olive Green

#2D7C8C
CMYK 67/14/19/35
RGB 45/124/140

Moss Green

#2D7C8C
CMYK 67/14/19/35
RGB 45/124/140

Metallic Sunburst

#2D7C8C
CMYK 67/14/19/3
RGB 45/124/140

Dark Slate Gray

#20505B
CMYK 62/14/20/67
RGB 32/80/91

Teal Blue

#2D7C8C
CMYK 67/14/19/35
RGB 45/124/140

Font Family

Primary font: Nunito

Nunito is a versatile, rounded sans-serif font family known for its balanced and friendly appearance.

Secondary fonts: Lato, Playfair Display, and Rockwell